Sunday, 11 May 2014

Printing methods and finishes

Printing history

Printing is a process for reproducing text and images using a master form or template. The earliest examples include Cylinder seals and other objects such as the Cyrus cylinder & Cylinders of Nabonidus. The earliest known form of woodblock printing came from China dating to before 220 A.D.

List of printing methods
Woodblock printing200 CE
Movable type1040
Printing press1453
Etchingc. 1515
Mezzotint1642
Aquatint1772
Lithography1796
Chromolithography1837
Rotary press1843
Hectograph1869
Offset printing1875
Hot metal typesetting1884
Mimeograph1886
Screen printing1910
Spirit duplicator1923
Photocopying1938
Phototypesetting1949
Inkjet printing1951
Dye-sublimation1957
Dot matrix printer1968
Laser printing1969
Thermal printingc. 1972
3D printing1984
Digital press1993


Printing finishes
Gather / Stitch / Trim  -  Three phrases used within the print industry to describe the process of collating print jobs, stapling booklets where necessary and trimming free edges to provide customers with a quality and professional finish.  Graphics and Print have purchased a Horizon Saddle Stitcher in order to deliver this service in-house, thereby helping to speed up delivery and keeping costs to a minimum for our customers.
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Laminating - the process of providing a plastic coating to printed material and gluing the two together using an adhesive. It is particularly useful for clients who have printed items that they want colleagues or customers to keep for long periods of time as the lamination helps to extend the shelf life of the item. Laminating is a service we can provide in-house, thereby speeding up delivery for clients and keeping costs to a minimum.
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Perfect Binding - Perfect binding is the type of binding you see on books, manuals, catalogues, magazines and annual reports. Adhesive is used to attach a paper cover to the spine of the assembled signatures before being clamped together and placed in a machine that slices about 3mm off their left edges.  Graphics and Print have invested in a Horizon BQ220 Perfect Binder to enable us to provide this service in-house. In turn, this means we can deliver your work quicker and we can keep costs down, with no need to outsource the work.
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Die Cutting  - Die cutting is a process used to create shapes to conventionally-edged printed items. For example, rather than having a straight-edged, rectangular brochure, you may choose to curve the edges to bring the item to life. Die cutting is used to generate large numbers of the same shape.  Sharp, specially-shaped blades are used in die cutting. The blade is bent into the desired shape and mounted to a strong backing. The result is known as a die. The material being cut is placed on a flat surface with a supportive backing, and the die is pressed onto the material to cut it.  Graphics and Print have invested in a Heidelberg 13 x 18 Platen along with a Heidelberg 57 x 82 cm converted cut/crease cylinder  to bring you speed and quality of delivery by maintaining all the work in-house.
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Endorse Folding -   This is a simple finishing option which allows the folding of printed items, usually in half, to keep costs down when posting the items out to customers or colleagues.  Not all print manufacturers offer this service, but with postage costs increasing regularly and A4 envelopes now costing more to post than A5, this can be a very important addition to your ‘finishing’ options. To send an A4 document first class (weight dependant) costs 75p. To send the same document but folded to A5 costs just 46p. Recognising this could be a real issue to our customers. Graphics and Print have purchased a Horizon AFC 504 AKT Folder 2000 to ensure we help you to keep your costs to a minimum by providing you with the Endorse Folding option in-house.
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Spot UV - Spot UV is all about providing a varnish finish to your print items. If you want your print job to stand out from the crowd and really grab your audience’s attention, then this is something to seriously consider.  Graphics and Print offer customers the ability to have Spot Varnish – the ability to highlight and draw attention to that part of the design you most want the customer to read – added.  The varied texture also stimulates interest on a single printed surface. Graphics and Print can even apply a UV gloss spot varnish on top of matt laminated printing to provide the maximum contrast between the highly reflective, shiny UV coating and the light-absorbing matt laminate. This is how you can make your presentation folders or brochure covers really stand out from the crowd.
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Embossing - Embossing is very simply the process of creating a three-dimensional image or design in paper and other materials. Most types of paper can be embossed, and size is not normally a consideration. Embossing without ink, so that the image is raised but not coloured, is called ‘blind embossing’ whilst embossing used in conjunction with ink, so that the raised area is coloured, is called ‘colour register embossing.’ Embossing used in conjunction with foil stamping is called ‘combination stamping’ or ‘combo stamping.’ This is an option customers may wish to consider if they want to give an impression of quality to their prospective customers.  It is also used by many companies within letters of achievement or recognition cards to colleagues.
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Anatomy of type

Anatomy of type

Ampersand

A stylized character of the Latin et used to represent the word and.









Aperture

Typography


Typography

It the style and appearance of printed matter.
It is also the art or procedure of arranging type or processing data and printing from it.




















Tuesday, 26 November 2013

Design Elements


Design Elements

 Line

A line is a fundamental mark or stroke used in drawing in which the length is longer than the width. Two connected points form a line and every line has a length, width, and direction if it is straight.

Colour
Colour can play a large role in the elements of design with the colour wheel being used as a tool, and colour theory providing a body of practical guidance to colour mixing and the visual impacts of specific colour combination.


Shape
A shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, colour, or texture. All objects are composed of shapes and all other Elements of Design are shapes in some way.







Texture
Meaning the way a surface feels or is perceived to feel. Texture can be added to attract or repel interest to an element, depending on the pleasantness of the texture.


Space
In design, space is concerned with the area deep within the moment of designated design, the design will take place on. For a two-dimensional design space concerns creating the illusion of a third dimension on a flat surface

Form
Form is any three dimensional object. Form can be measured, from top to bottom, side to side,  and from back to front. Form is also defined by light and dark. There are two types of form, geometric and natural . Form may be created by the combining of two or more shapes. It may be enhanced by tone, texture and colour. It can be illustrated or constructed.



Principles of Design




Principles of Design

Unity/Harmony 
According to Alex White, author of The Elements of Graphic Design, to achieve visual unity is a main goal of graphic design. When all elements are in agreement, a design is considered unified. No individual part is viewed as more important than the whole design. A good balance between unity and variety must be established to avoid a chaotic or a lifeless design.
Using the relative size of elements against each other can attract attention to a focal point. When elements are designed larger than life, scale is being used to show drama.

Balance
It is a state of equalised tension and equilibrium, which may not always be calm.

Scale/proportion
Using the relative size of elements against each other can attract attention to a focal point. When elements are designed larger than life, scale is being used to show drama.





Dominance/emphasis 
Dominance is created by contrasting size, positioning, colour, style, or shape. The focal point should dominate the design with scale and contrast without sacrificing the unity of the whole.



Similarity and contrast
Planning a consistent and similar design is an important aspect of a designers work to make their focal point visible. Too much similarity is boring but without similarity important elements will not exist and an image without contrast is uneventful so the key is to find the balance between similarity and contrast.